Exciting new tours to be launched following the strategic partnership agreement between Sun World and Vietravel

Under the cooperation agreement, Vietravel officially becomes the strategic partner of Sun World in both domestic and international markets. Vietravel will distribute tickets to Sun World’s tourism complexes through its sales system, providing customers with exciting experiences at leading entertainment destinations. Additionally, Vietravel will design and propose promotional tour programs that include entrance tickets to Sun World attractions. To support this, Sun World will provide exclusive "Wow Pass" priority access pricing for Vietravel’s promotional tours and complimentary priority lane access for MICE groups of 300 guests or more.

Under the agreement, both parties will collaborate to enhance customer benefits, with a particular focus on loyal customers. This includes fixed benefits for membership tiers and promotional campaign-specific offers, aiming to elevate customer experience and brand image. The expected minimum total volume for 2025 is 120,000 visitors to Sun World's tourism complexes, facilitating greater access to high-quality services for both domestic and international travelers. 

In addition to collaborating on the ticket distribution process, Vietravel and Sun World will jointly implement various communication and marketing initiatives to enhance brand recognition for both parties. Accordingly, Vietravel and Sun World will work together on multi-channel promotional campaigns, including digital platforms, social media, and mass media, to deliver accurate and engaging information about each party’s products and services.

Furthermore, Vietravel will leverage its media channels to promote Sun World’s tourism complexes to potential customers, particularly international travelers. At the same time, Sun World and Vietravel will coordinate efforts to organize promotional programs, roadshows, and fam trips for customers and partners, offering them fresh and exciting experiences at Sun World’s entertainment and leisure destinations.

The partnership between Vietravel and Sun World not only brings significant benefits to both parties but also delivers added value directly to customers. Travelers will have the opportunity to experience Sun World’s tourism complexes at special discounted rates when joining tours organized by Vietravel. They will also enjoy a range of high-quality services, carefully designed for maximum convenience and an enhanced experience.

Additionally, customers will have access to exclusive promotions and special offers available only to Vietravel Corp and Sun Group clients. Through this collaboration, travelers can easily access premium travel packages that include admission to top-tier entertainment destinations, ensuring a seamless and fulfilling journey.

Speaking at the event, Mr. Pham Quoc Quan, Board Member of Sun Group, stated: "Through this partnership, Sun World and Vietravel aim to leverage the strengths and resources of both brands to create mutual value and benefits. More importantly, we seek to develop unique tourism products and experiences that cater to the increasingly sophisticated demands of travelers. We are confident that this collaboration will materialize into groundbreaking projects and meaningful contributions. Sun World is committed to accompanying Vietravel with the highest level of responsibility and continuous innovation, taking this strategic partnership to new heights."

Mr. Nguyen Ha Trung, Deputy CEO of Vietravel Group, also emphasized: "We believe that this strategic cooperation agreement between Vietravel and Sun World will generate new value for both domestic and international travelers. With over 30 years of development, Vietravel has consistently innovated and diversified its offerings to deliver high-quality journeys at reasonable prices. By combining Vietravel’s expertise in travel services with Sun World’s world-class amusement park network, we will elevate visitor experiences, boost domestic tourism, and expand international markets. We expect this partnership to not only drive economic benefits for both companies but also contribute to the sustainable growth of Vietnam’s tourism industry."

As one of Vietnam’s leading travel corporations, Vietravel has always been at the forefront of delivering high-quality tourism products and services, with a strong focus on sustainable development. Guided by its strategy to become a Green Enterprise – Digital Enterprise – Circular Economy Enterprise, Vietravel continuously innovates and expands partnerships with major players in the tourism and entertainment industries to enhance service quality and enrich customer experiences. Through this strategic collaboration with Sun World, Vietravel reaffirms its pioneering role in developing unique, high-quality travel products that align with emerging market trends and the evolving needs of travelers.

Launched in 2017, Sun World operates a premier network of amusement parks and entertainment complexes across Vietnam, including Sun World Ba Na Hills, Da Nang Downtown (Da Nang), Sun World Fansipan Legend (Sa Pa), Sun World Ha Long (Quang Ninh), Sun World Hon Thom (Phu Quoc), and Sun World Ba Den Mountain. With a mission to bring Vietnamese culture to a global audience while introducing world-class entertainment experiences to Vietnam, Sun World continues to develop record-breaking attractions, high-quality offerings, and distinctive products that embody the cultural essence of each region. By establishing attractions throughout the country, Sun World not only delivers millions of joyful journeys and top-tier experiences to visitors but also contributes to transforming local tourism, stimulating economic growth, and enhancing the quality of life. 

As the country enters a new era, the strategic partnership between Vietnam’s two leading tourism brands marks a significant milestone in their collaboration. This alliance is expected to drive groundbreaking innovations in tourism development and promotion, further propelling Vietnam’s hospitality industry onto the global stage.