Morinaga 0 Fat Yogurt - 3 Years Of Nurturing Wellness Lifestyles And Building Trust In Vietnam

From Japan – The Origin of Lasting Values

Launched in Vietnam in November 2022, Morinaga 0 Fat Yogurt quickly became a preferred choice among health-conscious consumers. The product marked Morinaga Milk Industry Co., Ltd.’s commitment to contributing to the “Wellness” of Vietnamese people through nutritious and delicious products.

Through its local subsidiary Morinaga Nutritional Foods Vietnam (MNFV), the brand introduced a fat-free yogurt enhanced with approximately 10 billion exclusive LAC-Shield® postbiotics — clinically proven to support immune health. Each cup offers a smooth texture, a naturally light taste, and a clean finish — crafted to promote daily wellness and fit seamlessly into the modern Vietnamese lifestyle.

Understanding the Market – Keeping Pace with Healthy Living Trends

According to a Cimigo study on consumer perceptions of health, diet, lifestyle, and the consumption of food and beverages conducted in four major cities Ho Chi Minh City, Hanoi, Da Nang and Can Tho, 63% of consumers believe that food and beverage
companies should provide all the products they need to maintain a healthy and balanced diet. Additionally, 78% of consumers express satisfaction with companies reformulating their products by replacing sugar with low-calorie or zero-calorie sweeteners. In terms of nutritional composition, 78% of consumers expect added ingredients to offer greater health benefits.

Reflecting the shift toward healthier diets, Morinaga 0 Fat Yogurt has become a trusted choice for Vietnamese families, now available at nearly 10,000 retail outlets nationwide after just three years on the market.

“Today, consumers in Vietnam choose yogurt not just for its taste, but for the nutritional value and peace of mind it brings,” said a representative from MNFV. “That insight drives Morinaga to continue innovating and creating products that are both high-quality and closely aligned with local needs.”

Japanese Standards – Consistency in Every Detail

Morinaga 0 Fat Yogurt is manufactured at the MNFV’s factory in Thai Nguyen, using advanced European-imported technology and operating under strict Japanese quality standards.

• The UHT milk production line is supplied by Tetra Pak (Sweden) and features a high level of automation to ensure safety and consistent product quality.
• The modern pasteurization and fermentation systems - helping to optimize nutritional value and flavor.
• The entire manufacturing process has been certified to FSSC 22000 Version 6, underscoring Morinaga’s commitment to delivering safe, high-quality products for the health of Vietnamese consumers.

“Each cup of Morinaga 0 Fat Yogurt not only meets global safety standards but also reflects our long-term commitment to nutrition and social responsibility,” noted Mr. Taguchi Yoshihiro, Marketing Director of MNFV.

Marking Prestige Through Distinguished Awards

Over the past three years in Vietnam, Morinaga 0 Fat Yogurt has been continuously honored with prestigious awards:

• Asia Top Brand Award 2024 and Asia Quality Products & Services 2024 – recognizing its advanced nutritional technology and exclusive probiotic formulation.
• Top 12 National Strong Brands 2025 – a testament to the trust and affection of Vietnamese consumers.

These accolades represent both a source of pride and a powerful affirmation of Morinaga’s unwavering commitment to delivering Japanese-quality products to the Vietnamese market.

Beyond Yogurt – Inspiring a Healthier Lifestyle

With the vision of becoming a symbol of modern, balanced living, Morinaga 0 Fat Yogurt goes beyond being a nutritious food choice. It inspires consumers to embrace a more positive, health-conscious lifestyle, where wellness and enjoyment coexist in harmony.

Three Years of Growth – A Journey Toward the Future

“We take pride in seeing Morinaga 0 Fat Yogurt become a familiar part of Vietnamese consumers’ daily routines — light, refreshing, and full of vitality,” shared an MNFV representative.

Though three years is not a long journey for a brand, it has been enough for Morinaga 0 Fat Yogurt to establish a solid foothold in Vietnam’s dynamic dairy market.

Built on unwavering efforts to deliver Japanese-standard quality while meeting local expectations, the brand continues to look forward with a vision to spread healthy, joyful living to every Vietnamese family.

About Morinaga Milk Industry Co., Ltd.

Founded in 1917 in Japan, Morinaga Milk Industry Co., Ltd. is a leading global dairy group committed to delivering safe, nutritious, and high-quality products. With over a century of expertise in dairy innovation, Morinaga continues to promote health and well-being for consumers around the world.

About Morinaga Nutritional Foods Vietnam., JSC (MNFV)

A member company of Morinaga Milk Industry Group - Japan, established in 2021 with the mission of bringing Japanese standard nutritional products closer to Vietnamese consumers. MNFV factory in Thai Nguyen operates on a modern production line, strictly adhering to international quality and food safety standards. In parallel with the production and trading of high-quality nutritional products, MNFV also aims for sustainable development, accompanying Vietnamese people to build a healthy lifestyle every day.

Morinaga Nutritional Foods Vietnam., JSC

Factory: Nam Pho Yen Industry Zone, Trung Thanh Ward, Thai Nguyen Province, Vietnam.

Website: https://morinaga-nf.com.vn/