Phu Quoc welcomes a wave of international hotel brands ahead of APEC 2027

With nearly 6,500 rooms and total investment of around VND 64 trillion, Bai Dat Do (Ruby Beach) is emerging as a beachfront “hotel city”, an unprecedented model in Vietnam that brings together 13 resort brands from the world’s leading hospitality groups. Rather than standalone developments, the entire area is planned as a fully integrated ecosystem of accommodation, conference and services, with the capacity to host tens of thousands of international delegates.

Leading the trend is an ecosystem by Marriott International, structured in tiers to cater to diverse accommodation needs. At its heart is W Hotels, making its debut in Vietnam with a bold, fashion-forward identity that brings a vibrant new energy. From signature spaces such as the WET Deck pool to the WOW Suites, W introduces a new rhythm of resort living where individuality and inspiration take center stage.

Alongside this, Marriott’s core brands form the backbone of the hospitality infrastructure at Bai Dat Do (Ruby Beach). Marriott Hotels plays a central role in hosting diplomatic delegations and high-level events, supported by large-scale conference facilities and internationally aligned standards in service, security and protocol. Westin stands out with its holistic wellness philosophy, highlighted by signature amenities such as the Heavenly Bed and spa experiences designed for restoration.

In a different vein, Le Méridien brings a distinctly chic, French-inspired flair, appealing to guests with a passion for culture, cuisine and aesthetically rich experiences. Meanwhile, Courtyard by Marriott offers an optimal choice for business travelers, with flexible meeting spaces and modern functionality tailored to work-focused stays.

The Hilton ecosystem adds a layer of refined luxury infused with a sense of heritage. Making its debut in Vietnam, Conrad - Hilton’s most prestigious brand, long positioned to serve ultra-high-net-worth travelers and senior leaders, helps set a new benchmark for sophistication and personalization in both leisure and business stays on Phu Quoc Island.

Alongside it, Hilton continues to affirm its role with scalable operations suited to both corporate and leisure guests. Meanwhile, DoubleTree by Hilton welcomes families and business groups with warmth and hospitality, recognized from the very first touchpoint by its signature warm cookie at check-in - a small gesture that creates an immediate sense of comfort and friendliness.

Completing the vibrant picture of Bai Dat Do (Ruby Beach) is the ecosystem from Accor, where local identity meets contemporary spirit, with MGallery representing the boutique segment through uniquely curated spaces that celebrate indigenous culture. SO offers a bold, free-spirited fusion of fashion and art tailored to a new generation of entrepreneurs and trendsetters. At the same time, Grand Mercure plays a pivotal role in serving large-scale events such as APEC by blending international service standards with regional character and meeting the comprehensive needs of major conference delegations.

From the accommodation zones, delegates and visitors can easily access the APEC Convention and Exhibition Center, event spaces and the APEC Boulevard within just minutes, while also enjoying convenient connectivity to Phu Quoc International Airport. This spatial organization not only optimizes the journey between accommodation and meetings but also creates a seamless operational network, where each hotel serves as both a distinct destination and an integral component of a large-scale tourism and events urban complex.