Positive outlook for wood product exports after roaring success in 2024

The association along with the Binh Duong Furniture Association (BIFA), and the Dong Nai Wood and Handicraft Association (DOWA) organised a ceremony in HCM City last week to honour the Ancestors of Carpentry and celebrate the achievements of the woodworking and handicraft industry in 2024.

It was attended by more than 700 delegates representing members and partners.

Phung Quoc Man, HAWA chairman, said Vietnam's wood product exports last year were worth a record 16.3 billion USD after rising by 20.3% from 2023.

This is a truly impressive achievement, reflecting the strength and resilience of the industry in overcoming challenges.

Tran Quang Bao, director of the Forestry Department, told the event that non-wood forestry products were worth another 1.04 billion USD.

As a long-standing traditional industry, the woodworking industry not only brings economic value but also plays a crucial role in preserving the national culture and creating products that proudly bear the mark of Vietnam in the international market.

Vietnamese wood products are now present in over 170 countries, he said.

In 2025 the wood processing and export industry would have both opportunities and challenges, with significant changes expected in international trade policies, especially in major markets like the US, he said.

To achieve the export target of 18 billion USD, he urged the industry to diversify its markets to avoid over-reliance on a few major ones and leveraging e-commerce platforms.

It also needs to build transparent supply chains, adopt technology in production and management, ensure traceability of wood materials, develop sustainable and eco-friendly products, and foster collaboration and innovation, he said.

Associations such as HAVW, DOWA and BIFA should continue to be bridges between businesses and regulatory agencies, supporting workforce training and encouraging innovation.”

Unity for collective prosperity

Man said: In 2025 we will strive together with the wood furniture community to achieve the export target of 18 billion USD.

The global furniture consumption is worth more than 516 billion USD a year and exports from Vietnam are still very modest, meaning that the industry still holds immense potential for growth, he said.

The US, the largest furniture market in the world, is also witnessing dynamic political movements. These developments may present new opportunities for Vietnam's wood industry. If leveraged effectively, Vietnam can establish a stronger and more sustainable position in the global market.

He also stressed the importance of unity between businesses in the industry to grow together.

Competition is a driving force for development, but it is crucial to distinguish between healthy and unhealthy competition. Businesses should not 'get in each other's way' but should cooperate to grow together, and build the strength needed to conquer the world markets. Then, all enterprises will benefit.

He said the HAWA executive board has prioritised connectivity between member businesses, enhancement of ties between associations and leveraging the strengths of different regions to achieve shared development.

He referred to the unique regional characteristics of the country’s handicraft and wood industry, saying the north is a raw material supplier with large furniture production areas and distinctive traditional craft villages.

The central region excels in outdoor furniture and serves as a focal point for developing plantation forests, while the south is the heart of wood processing with three major centres, HCM City and Dong Nai and Binh Duong provinces.

HCM City stands out for creativity, designing, trading, branding, logistics, and finance.

But connecting the three regions to leverage these values remains an unachieved goal, he said.

He stressed the need for establishing connections to enable Vietnam's handicraft and wood processing industry to create a complete furniture supply chain for the global market.

He also appreciated businesses for making significant efforts to invest in machinery and equipment, fostering creative design and steadily seeking to expand their markets.

Enterprises have also embraced new business models and leveraged e-commerce, enabling direct exports through platforms like Amazon, Wayfair and others, he said.

It is encouraging to see the active support of the Government and relevant authorities, who have joined hands with the wood industry through initiatives such as organising trade promotion programmes domestically and internationally and planning plantation forest resources, he said.

Thus, the overall picture of the wood industry today can be summarised in one sentence: External conditions are favourable, and internal transformation is underway.

I firmly believe that with optimism and collaboration and the spirit of unity among all of us, the Vietnamese woodworking and handicraft industry will overcome challenges and achieve remarkable success in 2025../.