Strategic adaptation in the world of uncertainties

Prof. Andrew Crane, Professor of Business and Society - Director, Centre for Business, Organizations and Society, School of Management, University of Bath, UK.

This is a highly practical academic forum for academics, scientists, researchers, and business managers, …. to participate, discuss and share new experiences and findings in adapting and building business strategies in the post-COVID-19 world and in the face of ongoing uncertainties in the Asia-Pacific region.

The development of science and technology, the 4.0 Industrial Revolution, the COVID-19 pandemic, climate change, trends of globalization and integration, individualism and the Russia-Ukraine conflict foresee a present world and the future that is a world and a society of uncertainty, that has a significant impact not only on the common sustainable development goals but also on the entire economy including the fields of administration, accounting, auditing, and finance in Vietnam as well as in all countries around the world. In particular, the COVID-19 pandemic has been contributing to the geo-economic shift, and strategic competition among major countries is creating turning point changes in the world situation with many employees. Unstable factors have a multi-dimensional impact on the security, economic, and development environment of countries, thereby generating many advantages and opportunities, but also bringing many difficulties and challenges.

After a new-normal year, Vietnam's economy has recovered relatively strong thanks to the drastic and correct policies of the Communist Party, the State, and the whole Government and the efforts of enterprises, organizations, units, and employees, also noteworthy of businesses that are interested in promoting green growth, e-commerce, and digital economy, developing science and technology, innovation, and digital conversion. This is an opportunity for all organizations operating in Vietnam to participate more deeply in the global trade order and supply chain, attract cooperation on infrastructure, and expand export markets.

However, the world and domestic economies continue to be influenced by economic and political factors with new variations, greatly affecting the balance of supply and demand, inflation, product circulation, supply chain of raw materials, production chain, and domestic and international trade. Since then, it has seriously affected the production and business activities, growth, and socio-economic development of the country.

To prepare for such challenges, the updating of theoretical and practical contents, academic exchanges on the economic situation, domestic and international trade, and adaptive strategic options in many other scientific aspects each other is necessary to help scientists, lecturers and research subjects strengthen their scientific research and teaching capacity, meet the requirements of practice, contribute to providing solutions to businesses and organizations deal with risks and uncertainties in a volatile business environment.

The conference attracted nearly 180 research papers from researchers and scholars from universities and research institutes throughout the country, as well as from other countries around the world such as the United Kingdom, the Netherlands, China, Japan, Indonesia, Malaysia, …. Based on practical research, the authors share research results, knowledge and propose solutions to adapt and develop the main socio-economic in the post-COVID-19 period as well as in the face of the pandemic. with various uncertainties and complexities in the world in the Asia-Pacific region for sustainable development.

With the sharing 3 keynote speakers who are leading academic scientists in the world, respectively, presented presentations on the topic of:

Topic: “The Future of CSR Research & Practice after COVID-19” presented by Prof. Andrew Crane, Professor of Business and Society - Director, Centre for Business, Organizations and Society, School of Management, University of Bath, UK; Topic: “The Metaverse Landscape for Luxury Brands by Prof. Ian Phau, John Curtin Distinguished Professor - Position: Discipline Lead Marketing, Faculty of Business and Law, Curtin University, Australia Editor of Asia Pacific Journal of Marketing and Logistics; Topic: “Research on the Demand for Accounting Expertise by Prof. David Mitchell Reeb, Head of Department, Accounting, Professor of Accounting and Professor of Finance.

And 20 parallel discussion sessions related to Economics, Management, Supply Chain and Operations Management, Finance and Banking, Innovation and Technology, Accounting and Auditing, and Policy The law; along with a panel discussion and the theme "The Strategic Role of Digitalization in an Uncertain World" with the participation of representatives from education, business, and professional associations.

With high-quality content in both theory and practice, the International Scientific Conference ICECH 2022 once again spreads useful knowledge and information, affirming the importance of creating opportunities. for domestic and foreign scientists, researchers, and experts to share their ideas and research results, contributing to the collective of common knowledge for Vietnam and the world.