Sun Group makes waves in its official debut in South Korea

Under the message “Visit Vietnam: Beloved Destinations – Extraordinary Experiences”, Sun Group officially made its debut in South Korea, one of Vietnam’s most dynamic international source markets, at the Seoul International Travel Fair (SITF) 2026. The Sun Group booth showcases destinations that are helping shape Vietnam’s tourism brand on the regional map, including Da Nang, Phu Quoc, Sa Pa, and Ha Long. 

Throughout the fair from June 4 to 7, 2026, the Sun Group booth has continuously welcomed large numbers of visitors eager to learn more through a variety of engaging activities. Visitors can participate in B2B and B2C networking activities, customer consultations, tourism, hospitality and aviation product presentations, as well as a range of interactive programs designed to enhance their experience. The event also provides an opportunity for Sun Group to meet tourism partners, travel agencies and distributors in South Korea, expand cooperation opportunities, and attract more high-quality visitors to Vietnam.

Phu Quoc is among the destinations receiving the greatest level of interest. The combination of destination promotion and aviation incentives at the booth is expected to further encourage Korean travelers to choose Phu Quoc for their upcoming holidays. The island is entering a new stage of development with a series of large-scale projects, products and experiences being invested in ahead of APEC 2027. 

“I visited Da Nang once before, but this is the first time I’ve learned about many of Sun Group’s other tourism products. The information about Phu Quoc and its new developments makes me want to return to Vietnam in the near future,” said Lee Jung Ahn, a 30-year-old resident of Seoul, after visiting the booth. 

The booth has become a major attraction for both visitors and travel companies in South Korea, drawing long queues of people waiting to explore and experience what it has to offer, reflecting the strong interest Korean travelers have in Vietnam’s tourism sector.

Visitors to the booth have the opportunity to receive a 20% discount code on base fares when booking Sun PhuQuoc Airways tickets through the airline’s website or mobile application. The promotion is available in the South Korean market for journeys departing from South Korea to Phu Quoc, including both one-way and round-trip tickets. Limited to 200 promotional codes, the offer applies to Economy class tickets for flights operating between June 15 and October 24, 2026, excluding peak travel periods as stipulated by the airline.

In addition to the promotion, visitors also have the chance to receive a variety of attractive gifts through interactive activities at the booth, including free round-trip air tickets on the ICN (Seoul) – PQC (Phu Quoc) route and special souvenirs such as resort vouchers for hotels within Sun Group’s hospitality ecosystem. 

Sun Group’s first appearance at SITF is not only a milestone in the group’s international promotion efforts, but also a new step forward in bringing the image of Vietnam’s world-class destinations closer to the South Korean market, one of the largest international visitor markets for Vietnam today.