27/07/2025, 12:00

Traceability as tool for brand positioning

In an increasingly competitive trade environment, product traceability not only enables businesses to maintain tight control from production to consumption, but also...

by Admin

03/03/2024, 02:00

Brand positioning helps Buon Ma Thuot become global coffee hub

High-quality coffee products and specialty coffee are expected to help position the brand of Buon Ma Thuot coffee, contributing to turning the city of the same name in...

by Admin

18/02/2023, 02:00

Brand positioning, proper planning needed to capitilise on urban tourism potential

In Việt Nam, the urbanisation rate has reached nearly 40 per cent, with over 860 urban areas.

by Admin