Amid increasingly fierce global competition, building a national brand has become one of the most fundamental solutions for enhancing the value of Viet Nam’s...
Besides profit, brand building is always a major concern to any business especially the branding strategy in the context of e-commerce is dominant.
Cooperatives have been advised to focus on branding and improving product quality to expand tea exports to highly-demanding markets, especially organic tea products.
The expansion of Vietnamese fruits and vegetables to the UK market has demonstrated that the country’s production capacity of farm produce is improving in terms of...
Vietnam has no coffee brand in the list of the 10 most expensive in the world, although it is the largest Robusta coffee producer and ranks second in export coffee...
In recent years, Vietnamese local authorities’ leaders have taken country marketing strategy seriously, which is considered a growth driver for provinces and cities...
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