Vietnamese premium rice enters Canadian market

Canada has a rather high demand for rice as its Asia-rooted population is some 7 million. In the first half of this year, the country spent more than 207 million USD on importing rice, an increase of 5% over the same period in 2023.

Vietnam currently ranks in the top five rice exporters to Canada, with an export turnover of about 6.5 million USD.

The ST25 rice is a specialty of Vietnam. It was awarded the prize “World’s Best Rice” in 2019 and 2023.

According to the Vietnamese Trade Office in Canada, the country has strict requirements on rice quality. Previously, enterprises just focused on importing rice with modest quality to Canada. However, overseas Vietnamese have been making efforts to bring high-quality, branded rice products such as ST25 to this market.

At present, the ST25 rice is available on the shelves of Canadian retailers. With the strict and thorough preparations of KD Trading, it is expected that the Vietnamese specialty will quickly affirm its position in the Canadian market./.

By: VNA