Napas, Mastercard and Payoo launch nationwide promotional campaign to boost contactless payments

With a total budget of over 14 billion Vietnamese dong, the campaign spans more than 5,500 retail locations across Vietnam, contributing to the growth of cashless payment habits and encouraging broader adoption of contactless transactions.

According to the State Bank of Vietnam, in the first nine months of 2025, cashless payment activities continued to maintain strong growth momentum. Compared with the same period in 2024, the total number of transactions increased by 43.3% and the total transaction value rose by 24.2%.

The Tap Now, Feel the Wow” campaign is designed to further encourage the nationwide shift toward cashless payments. Running from November 2025 through the first quarter of 2026, the joint promotion coincides with major shopping periods such as Black Friday, Christmas, New Year and Lunar New Year. The initiative aims to meet the growing year-end consumer demand during peak seasons while motivating customers to take advantage of attractive cashless payment incentives. NAPAS and Mastercard cardholders can enjoy discounts of up to 15% or fixed-amount reductions of up to 200,000 dong per transaction, depending on the participating merchant.

The program is implemented not only in major shopping malls but also across supermarkets, food and beverage chains, pharmacies, consumer electronics retailers and general retail networks. It covers more than 5,500 outlets from leading brands such as AEON Citimart, AEON Mall (Binh Duong, Binh Tan, Ha Dong, Hai Phong, Hue, Long Bien, Tan Phu), FamilyMart, FPT Shop, Gong Cha, Haidilao, McDonald’s, Ministop, TH true mart.

Mr. Nguyễn Đăng Hùng, Deputy CEO of NAPAS, shared: “Responding to the growing demand for digital payments, NAPAS, as the provider of Vietnam’s national retail payment infrastructure, has collaborated to develop modern, convenient domestic card products that deliver a simple, seamless tap’ payment experience. We also regularly bring exciting promotions to cardholders through collaborations with other organisations. With the “Tap Now, Feel the Wow” campaign, we hope to create more payment touchpoints nationwide, promoting cashless transactions and contributing to a sustainable digital economy”.

 “As a trusted provider of payment technology in Vietnam, Mastercard is delighted to join NAPAS and Payoo in promoting contactless payments across Vietnam. Through the “Tap Now, Feel the Wow” campaign, Mastercard and its collaborators aim to deliver secure, seamless and rewarding payment experiences that bring real value to both cardholders and merchants during the peak shopping season. This collaboration underscores Mastercard’s commitment to building a digital economy for everyone, everywhere,” said Sharad Jain, Country Manager of Vietnam, Laos and Cambodia, Mastercard.

Mr. Ngo Trung Linh, CEO of VietUnion (Payoo), added: “Each year, our collaboration with NAPAS and Mastercard continues to expand, driving promotional programs to reach more consumers nationwide. As a payment infrastructure provider, Payoo focuses on building unified connections between banks, card organizations and merchant networks to ensure every initiative is implemented effectively and delivers real value to the market.”

This campaign marks the third consecutive year that NAPAS, Mastercard, and Payoo have jointly launched a nationwide promotion campaign aimed at stimulating consumer spending and driving growth in contactless payments. In parallel, the three organizations continue to dedicate efforts to the “Tap to Share, Give Hope” social initiative, which focuses on women’s health and well-being. The program will provide free cancer screening for 2,010 underprivileged women in Ho Chi Minh City and Hanoi, reaffirming the shared commitment to social responsibility, community health awareness, and support for vulnerable women.