Sun Group pours nearly VND 91.6 trillion into building a 17,400-room accommodation ecosystem in Phu Quoc, anticipating APEC 2027 and a long-term tourism boost

Launching 2,000 hotel rooms in Hon Thom within 2026 

From late 2026 onward, Sun Group is expected to put into operation around 5,500 hotel rooms in Hon Thom, with total investment of approximately VND 28.732 trillion. Of these, nearly 2,000 hotel rooms will be operated within 2026.

A key highlight is the Rixos Phu Quoc resort, the first project in Asia by Accor & Ennismore’s renowned all-inclusive resort brand, marking the important presence of a global “giant” on Pearl Island. Rixos Phu Quoc Resort will feature nearly 1,500 high-end rooms, including many sea-view suites, along with secluded villas with private access to the beach, where guests can enjoy romantic sunset moments in absolute privacy.

In addition, along the East-West axis of Hon Thom, Sun Group is also developing four international hotels, including TRIBE and Ibis Styles Phu Quoc by Accor, and Fairfield and Moxy Hotels by Marriott International. These are all brands under the world’s leading hotel management groups, targeting diverse segments from high-end to lifestyle and catering to different groups of guests. The early operation of the hotel cluster in Hon Thom not only demonstrates the remarkable speed of projects invested in and developed by Sun Group, but also serves as a premise for accommodation facilities to be ready to serve distinguished guests according to APEC standards. 

Accelerating large-scale accommodation supply for APEC 2027 

Following the “kick-off” phase in 2026, Sun Group is entering a strong acceleration phase, as it moves toward completing two projects with a scale of nearly 12,000 hotel rooms and serviced apartments, contributing to the expansion of Phu Quoc’s high-quality accommodation capacity. The components are being implemented in multiple phases, with part of them set to be completed to serve APEC 2027, while also creating a modern accommodation infrastructure foundation for the long-term development of Pearl Island.

To realize this plan, the group is expected to invest around VND 36.657 trillion in Bai Dat Do (Ruby Beach) mixed-use urban area and VND 26.185 trillion in nine serviced apartment towers, social infrastructure, and facilities serving tourism and accommodation at Ong Quan Mountain eco-tourism mixed-use urban area.

Located along APEC Boulevard, the heart of the event, the Bai Dat Do (Ruby Beach) hotel complex comprises 17 high-rise beachfront towers with nearly 7,000 rooms, creating a large-scale “hotel city” right in the heart of the Pearl Island. Bringing together 13 high-end hotel brands from five of the world’s leading management groups, including several luxury brands appearing in Vietnam for the first time such as SO, Conrad and W Hotels, the project is expected to turn the area into a “Sydney of Phu Quoc”, with international stature while retaining a strong local identity.

This investment scale makes Sun Group one of the private developers leading accommodation infrastructure in Vietnam, especially as the preparation time for APEC 2027 is now being counted by the month. Alongside high-end resort hotels, these serviced apartment projects are oriented toward a flexible long-stay accommodation model, meeting the diverse needs of delegates, experts and international travelers.

Not only for APEC, but for a long-term vision 

In reality, during peak holiday periods in 2025, Phu Quoc recorded “sold-out” conditions at many resorts, showing major pressure on existing accommodation infrastructure and the urgent need to expand supply. 

In that context, the addition of tens of thousands of hotel rooms and serviced apartments is not only aimed at serving APEC 2027, but also at solving the long-term challenge of guest capacity, especially as Phu Quoc tourism continues to rise in global rankings. What is notable is that these accommodation projects are part of a complete ecosystem, connected with transport infrastructure, convention centers and urban areas, forming a closed value chain. After the event, this entire system will continue to serve as a foundation, bringing Phu Quoc closer to its goal of becoming an international-scale tourism - resort - event hub.

And with investment reaching billions of US dollars, this is not only preparation for APEC 2027, but also a strategic move to bring Pearl Island into an entirely new development cycle, capable of welcoming large flows of international visitors with unprecedented scale and standards.