In recent years, the position of the Viet Nam National Brand has been steadily strengthened, with the number of products recognised under the National Brand programme...
The Viet Nam National Brand is no longer merely a title of recognition; it is increasingly becoming a benchmark for the quality, innovation capacity and competitiveness...
In the context of deep international integration, branding is increasingly affirmed as a strategic asset of enterprises, as well as a measure of an economy’s...
On March 23 in Phu Quoc, Sun Group and Marriott International officially signed an agreement to elevate their strategic partnership, announcing the development of 10 new...
Far exceeding the framework of a pure beauty pageant, Miss Cosmo 2025 (Miss Cosmo International) has concluded its brilliant journey, leaving a deep resonance of a...
In the digital era, enterprises must leverage technology to foster a more intimate connection with local and international clientele.
As one of the countries with the fastest-growing national brand globally, Vietnam is cementing its position on the global economic map.
In recent years, the Vietnamese national brand has made significant strides. Vietnam has not only entered the Top 100 countries with strong national brands, but also led...
Vietnam's textile and footwear industry is facing great pressure to satisfy more demanding requirements from international brands and national commitments on emission...
Vietnam is always considered one of the most dynamic and open economies in the world, the 4th largest economy in ASEAN and the 40th largest in the world. However, in the...
According to Associate Professor, PhD. Nguyen Quoc Thinh (photo), Senior Lecturer of Brand Management Department (Faculty of Marketing, University of Commerce), the...
Võ Trí Thành, Director of the Institute for Brand and Competition Strategy, said that besides economic benefits, rice export was also a story of national brand and...
Although fruits bring in billions of US dollars in export revenue annually, Việt Nam has no well-established fruit brands.
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