In the context of globalisation, international trade is entering a new era of development — where digital transformation and cross-border e-commerce are no longer just...
To thrive in today’s global trade climate, Vietnamese brands must rethink what makes them competitive and adopt a resource-based approach.
According to experts, in the current context, branding becomes even more urgent, helping to increase endogenous resources for businesses, helping businesses move...
Businesses must be conscious of investing in brand building for their own products. Of course, the government and related ministries should support them with...
Cross-border e-commerce has helped increase the number of products sold by Vietnamese sellers on Amazon and their revenues have rose by tens of times over the last five...
Many Vietnamese products have successfully built their brands in the Australian market, helping to affirm their position and create a solid foothold in the “land of...
To determine the path to building a brand for the world, Ms. Tran Thu Quynh, Commercial Counselor, Vietnam Trade Office in Canada, said that there will be no common...
Some Vietnamese brands have been successfully marketed and sold widely in China such as Cà phê Sài Gòn, Vicosap, Sao Thái Dương cosmetics, Lipo and Tipo snacks.
Assessing the implementation of the 2016 Charter, the Vietnam Chamber of Commerce and Industry (VCCI) found it necessary to change its Vietnamese brand name to the...
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