Enhancing Competitiveness of Coffee Businesses in Digital Economy

The Vietnam Chamber of Commerce and Industry (VCCI) recently cooperated with Meta Platforms, Inc. (formerly Facebook Inc.) to organize a webinar on "Solutions to overcome the pandemic and enhance competitiveness for coffee enterprises in the digital economy” in Dak Lak province.

Speaking at the seminar, Ms. Tran Thi Thanh Tam, Deputy Director for the Center for Small and Medium-Sized Enterprises (VCCI), said, “In order to flexibly adapt to the new normalcy, besides support policies of the Government, one of necessary approaches and solutions for sustainable development of the coffee industry in the coming time is the active business innovation on digital platforms, digital transformation, marketing redirection, cooperation development along the value chain, innovative product designing and packaging and building of coffee businesses to create added value for their products.”

Mr. Ruici Tio, Policy Program Manager for Asia-Pacific, Meta, said: “We provide resources and free training courses for small and medium-sized businesses to enable digital transformation, adapt and grow their businesses in this important time”.

This is the 5th edition of “Boost with Facebook” Program in Vietnam.