Unveiling the "emerald gem" that’s got travelers buzzing!

The “hidden gem” in high demand

Simon Walker, a British photographer who has traveled across Southeast Asia from Bali to Palawan, found something entirely different when he arrived in Cat Ba. Here, nature and humanity still exist in their purest harmony.

Simon's journey to Cat Ba began with a world-record-holding cable car ride across the sea. From above, he marveled at the towering limestone mountains rising from the deep blue bay, while scattered fishing villages glowed under the afternoon sun. As the cabin reached the station, he immediately sensed the difference—no honking, no pollution—just fresh air and the rhythmic waves. The island retains its untouched charm and an enticing sense of seclusion.

A short trip beyond the town center led him through ancient forests, kayaking across Lan Ha Bay, or relaxing on pristine beaches. In Cat Ba, nature is not just a backdrop but an immersive experience. It’s no surprise that international visitors increasingly choose this island—it offers an isolated paradise waiting to be explored.

From January to February 2025, Cat Ba (Hai Phong) welcomed over 280,000 tourists, with nearly 180,000 being international visitors. Tourism services generated an estimated revenue of VND 257 billion. Leading global travel platforms highlight a shift in international travelers’ perception of Cat Ba.

On Agoda, Cat Ba ranks among the most searched destinations in Vietnam in early 2025. Meanwhile, Tripadvisor consistently features glowing reviews from foreign travelers who praise the unspoiled beauty of Lan Ha Bay, the biodiversity of Cat Ba National Park, and its peaceful atmosphere. Even Hollywood star Leonardo DiCaprio once enthusiastically shared a video on Instagram, describing Lan Ha Bay as "paradise."

Thrillist, a renowned U.S. travel and lifestyle website, once published an article titled "The One Place You Should Visit in Every Southeast Asian Country." Travel journalist Matt Meltzer selected Lan Ha Bay in Cat Ba as Vietnam’s must-visit destination.

A rising symbol of sustainable tourism

Previously, Cat Ba was a "hidden gem" known only to nature lovers and adventure seekers. Today, it is evolving into a symbol of sustainable tourism, balancing conservation with development.

The biggest milestone is UNESCO’s recognition of Ha Long Bay – Cat Ba Archipelago as a World Natural Heritage Site, solidifying its status not just in the region but on the global map. Cat Ba is no longer just a beautiful destination; it has become a symbol of the perfect balance between nature and humanity.

However, with rising popularity comes a major challenge: the island’s accommodation and tourism services have yet to fully keep pace with the growing number of international visitors. Amid this landscape, Xanh Island Bay City - the first project developed by Sun Group in Cat Ba, emerges as a pioneering highlight—a place where modernity and nature blend in perfect harmony. Starting from May 15, 2025, this area will officially launch an unprecedented world-class culinary and entertainment experience in Cat Ba.