Attracting talent with superior policy

The story of attracting and valuing talent in Da Nang is not new, yet each time it is mentioned, it prompts further reflection. Since the 2000s, the city has boldly introduced its own mechanisms, willing to offer high salaries, assign major responsibilities, and, more importantly, place trust in capable individuals. While many places remained hesitant, Da Nang rolled out the red carpet with genuine sincerity, stemming from its aspiration to build a dynamic, modern and humane city.

The new policy, with salary levels reaching up to 150 million VND per month, represents a concrete step in realising that spirit in the current context. It shows that Da Nang does not hesitate to invest in intellect, viewing grey matter as its most valuable capital. Behind this figure lies a message: to move fast, you need capable people; to develop sustainably, you must know how to value talent.

However, attraction is only the beginning. Retaining talent and creating an environment in which they can thrive is the true measure of success. No matter how appealing a policy may be, it cannot endure without transparent mechanisms that encourage creativity, and foster commitment and dedication. Talented individuals need a trustworthy environment where they are empowered, listened to and protected, so that they can dare to think and dare to act.

From Da Nang’s story, one can look more broadly across the country. As the local government system is being reorganised into a streamlined and efficient two-tier model, and as digital transformation and international integration deepen, the demand for high-quality human resources becomes ever more urgent. A streamlined apparatus requires genuinely capable people; digital transformation requires creative intellect and innovative thinking; international integration requires courage, vision and adaptability.

Therefore, not only Da Nang but every locality, every sector and every level must see the attraction and utilisation of talent as a long-term strategy - a development imperative. Policies on salaries, bonuses and training are only necessary conditions, while the sufficient condition is a transparent public service culture that genuinely values competence and is willing to listen.

Talented individuals come and stay not because of slogans, but because they feel respected, able to contribute and trusted. When every locality nurtures such a spirit, placing people at the core, intellect as the foundation, and trust and respect as enduring bonds, the nation’s human resources will only grow stronger. This is also the path for Viet Nam to move forward confidently in the era of digital transformation and integration, powered by those who possess intellect, integrity and a deep aspiration to serve the country.

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