More from Business economics

24/03/2025, 11:07

How AI is transforming Vietnam’s marketing landscape

Artificial intelligence (AI) is rapidly reshaping Vietnam’s marketing industry, delivering unprecedented levels of efficiency, personalisation, and innovation.

by Dr Soumik Parida, Associate Program Manager, Professional Communication, School of Communication & Design, RMIT University Vietnam
22/03/2025, 02:00

Steel sector faces challenges

Vietnam’s steel sector is grappling with mounting challenges, including a rising volume of Chinese steel exports, domestic oversupply and global trade barriers, experts...

by VNA
21/03/2025, 11:06

Navigating customer demands in e-commerce

In the fast-paced e-commerce world, customers expect flexible return policies and seamless processes. How can the sector navigate digital solutions and customer...

by Dr Hoang Ai Phuong, Senior Program Manager, Bachelor of Digital Marketing, RMIT Vietnam