Phu Quoc’s appeal through the lens of investors

No longer a "rough diamond," Phu Quoc has evolved into one of the region’s most prestigious vacationing hubs. The development of sophisticated service ecosystems has transformed the Pearl Island into a compelling destination, capable of competing with global tourism paradises.

A seamless blend of vacationing and rental yields

Reflecting on the island's rapid ascent, Mr. Nguyen Van Dinh, Vice President of the Vietnam Association of Realtors, noted: "Phu Quoc’s transformation from a quiet fishing outpost is the result of visionary developers like Sun Group. By creating a comprehensive ecosystem with luxury resorts, world-class entertainment, and modern infrastructure, they have positioned the island as a top-tier choice for high-net-worth individuals and international travelers."

This dramatic evolution, particularly in the southern region, convinced Mr. Hoang Trung Dung, a seasoned domestic investor, to shift his focus here. For Mr. Dung, the appeal lies in the rare natural landscapes paired with a sustainable business model backed by a fully integrated tourism loop.

"Compared to other markets, Phu Quoc holds a distinct climate advantage. With warm sunshine year-round, business operations are not hindered by seasonality. More importantly, the ecosystem developed by Sun Group ensures a steady, organic flow of guests," Mr. Dung shared.

His decision has been rewarded with impressive results. Between November 2025 and March 2026, Mr. Dung’s apartments in Sunset Town were consistently booked to capacity. Even during the typical off-season, he maintained an occupancy rate of over 80% - a figure that stands as a benchmark for high-performing rental properties.

For Ms. Vo Thi Kieu Thu, the initial draw was personal wellness. She and her relatives invested in units at Sun Grand City Hillside Residence primarily as a family retreat. "Health is the ultimate 'profit.' Exercising amidst postcard-perfect scenery and breathing in fresh ocean air is a privilege hard to find in congested cities," she noted.

Even without a heavy focus on business, her ocean-view apartments naturally drew international interest. Her units are easily leased whenever the family is away. Currently, rental rates for her studios and one-bedroom apartments range from 1.2 to 1.5 million VND per night, with the potential to surge by an additional 20-35% during peak periods, surpassing the rates of mini-hotels in the vicinity. This exceptional profitability has given Ms. Thu the confidence to further expand her real estate portfolio in Southern Phu Quoc.

The success of investors like Mr. Dung and Ms. Thu reflects a broader upward trend in Phu Quoc’s resort real estate. Ms. Pham Thi Thu Hien, Project Director at NewstarLand, believes the market is hitting its stride. "Since late 2024, as tourism rebounded and the hospitality sector regained its momentum, the market has shown clear positive signals. The increasingly integrated tourism and entertainment ecosystem is successfully extending guest stays. With continued infrastructure investment and major international milestones like the APEC 2027 Summit approaching, this is truly the 'golden window' for investors to lead the next growth cycle," she remarked.

Infrastructure as a catalyst for global reach

Ahead of APEC 2027, the urban face of Southern Phu Quoc is being redefined by key infrastructure projects. At the heart of this transformation is the APEC Convention Center complex, featuring the world's largest meeting hall. Supporting this is a revamped transport grid: the 10-lane expansion of Highway 975, a new Light Rail Transit (LRT) system, and an airport upgrade designed to handle 20 million passengers annually.

Adding to this momentum is Sun PhuQuoc Airways, which has significantly boosted the island’s accessibility. During the recent Lunar New Year, the island saw a record 767 flights in a single week - a 46% jump from the previous year - with international arrivals accounting for more than half of the traffic (396 flights). 

This surge in visitors has fueled a sharp rise in demand for accommodations within fully integrated, high-demand hubs like Sunset Town. According to Mr. Nguyen Cong Tuan, a local apartment management representative, occupancy rates consistently hover between 85% and 100%. He noted a distinct shift in traveler 'appetite,' with guests now favoring extended stays of a week or more over traditional, short-term trips.

Properties with prime positioning, such as The Sunset apartment complex, are reaping the rewards. With 360-degree views overlooking the iconic Kiss Bridge and nightly world-class multimedia shows, these units offer a "million-dollar view" that commands premium rates.

Beyond the aesthetic appeal, the project’s strategic 'center of the center' location offers seamless access to iconic landmarks such as Central Village, the King of the Sun fountain, and the VUI-Fest night market. With tens of thousands of visitors flocking to Sunset Town and Sun World Hon Thom daily, the long-term outlook for these properties remains exceptionally strong.