Despite historical challenges, Vietnamese brands like Vinamilk and Thorakao, led by resilient entrepreneurs, are thriving, blending tradition with innovation to achieve...
Responsible agencies are engaged in the process of strategic brand development for Vietnamese rice.
Statistics showed that since 2024, there have been 27 documented cases involving Sunview raisins, resulting in fines of over 536 million VND (21,440 USD), primarily due...
Hanoi's cooperatives update production methods to meet organic and VietGAP standards and establish quality-controlled production.
The proposed law seeks to address gaps in existing regulations and keep pace with technological advancements and evolving business models.
Vietnamese agricultural products face challenges in the global market due to factors like price competition and inconsistent quality. According to experts, establishing...
As one of the countries with the fastest-growing national brand globally, Vietnam is cementing its position on the global economic map.
The implementation of the Sustainable development plan for 1 million hectares of high-quality, low-emission rice specialized cultivation, aligned with green growth, will...
In commemoration of the 50th anniversary of the Liberation of the South and National Reunification, the Ho Chi Minh City People's Committee has initiated a program...
In recent years, the Vietnamese national brand has made significant strides. Vietnam has not only entered the Top 100 countries with strong national brands, but also led...
Vietnam's textile and footwear industry is facing great pressure to satisfy more demanding requirements from international brands and national commitments on emission...
Enterprises need to promote brand management for sustainable corporate development, according to experts.
The global trend of utilising co-branded credit cards is opening doors for Vietnamese businesses to enter the global market, meeting the rising expectations of...
The hotel industry is lagging amid low occupancy rates, though room rates are almost at 2019 levels in most areas, according to Savills Hotels.
According to experts, in the current context, branding becomes even more urgent, helping to increase endogenous resources for businesses, helping businesses move...
In the face of fierce competition in the world market, Vietnamese retailers are racing to “green up” their trademarks towards sustainable brands, thus maintaining its...
Businesses must be conscious of investing in brand building for their own products. Of course, the government and related ministries should support them with...
Businesses have been making an effort to fight against brand counterfeiting as many Vietnamese products with Vietnamese geographical indications have been counterfeited...
Besides profit, brand building is always a major concern to any business especially the branding strategy in the context of e-commerce is dominant.
Expected to open in 2026, The Residences at Arbora, a Luxury Collection Resort & Spa, Quangnam, Danang will mark the first Luxury Collection Residences in Asia Pacific.
The benefits of having a brand have been well-established, but why haven’t Vietnamese businesses invested in building brands for their products? This raises several...
Cross-border e-commerce has helped increase the number of products sold by Vietnamese sellers on Amazon and their revenues have rose by tens of times over the last five...
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