Cooperatives have been advised to focus on branding and improving product quality to expand tea exports to highly-demanding markets, especially organic tea products.
Vietnam is always considered one of the most dynamic and open economies in the world, the 4th largest economy in ASEAN and the 40th largest in the world. However, in the...
Luxury brands are looking for high-quality retail space in District 1 - the downtown area of Ho Chi Minh City, according to Savills Vietnam.
Mr. Hoang Minh Chien, Deputy Director of the Trade Promotion Agency (Ministry of Industry and Trade), shares insights on elevating core values in brand development.
Building and developing product brands is a common responsibility of the whole society, not a single ministry, sector, locality, or organisation, said Vu Ba Phu,...
Many Vietnamese products have affirmed their position and created a solid foothold in foreign markets thanks to successful brand building. However, experts say that the...
High-quality coffee products and specialty coffee are expected to help position the brand of Buon Ma Thuot coffee, contributing to turning the city of the same name in...
The turnover and export value of Vietnamese enterprises in recent years have reached very remarkable numbers. But what needs to be done to bring Vietnamese brands...
According to Associate Professor, PhD. Nguyen Quoc Thinh (photo), Senior Lecturer of Brand Management Department (Faculty of Marketing, University of Commerce), the...
Many Vietnamese products have successfully built their brands in the Australian market, helping to affirm their position and create a solid foothold in the “land of...
The cornerstone for branding Vietnamese agricultural products lies in maintaining consistent and stable quality on a large scale. This approach will not only boost...
Deputy Minister of Agriculture and Rural Development Phung Duc Tien said that in recent years, reservoir aquaculture has developed but is not worthy of its potential and...
Packaging is a bridge between a brand and its customers, but many producers in Việt Nam have not paid proper attention to improving the appearance of their products.
Thanks to make full awareness of potential and strengths, many state-owned enterprises have achieved success in their abroad investment. Typically, a cash flow...
The expansion of Vietnamese fruits and vegetables to the UK market has demonstrated that the country’s production capacity of farm produce is improving in terms of...
Due to not knowing how to exploit and preserve it, many product brands have been lost step by step. Besides, there are currently many specialty products that do not have...
To determine the path to building a brand for the world, Ms. Tran Thu Quynh, Commercial Counselor, Vietnam Trade Office in Canada, said that there will be no common...
Vietnamese pepper is now one of the key export products to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) market.
The image of Vietnamese brands, which is relatively modest in the CPTPP market, needs to be improved in a bid to tap the tremendous potential of this market, experts...
Vietnam plays an important role in the supply chains of major sporting goods brands such as Adidas and Nike, which are taking actions to promote green and sustainable...
Võ Trí Thành, Director of the Institute for Brand and Competition Strategy, said that besides economic benefits, rice export was also a story of national brand and...
The two emerging markets Việt Nam and Thailand, especially Việt Nam, are very much in focus by brands because of growing economies and expanding high-net-worth (HNW)...
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