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14/11/2025, 02:00

Building new tourism brand

Following the recent merger, Can Tho City now possesses very rich and diverse tourism resources, creating major opportunities for development in the coming years....

by Admin
02/11/2025, 02:00

Preserving West Lake lotus tea brand

West Lake (Tay Ho) lotus tea, also known as “Thien Co De Nhat Tra” (The finest tea of all time), refers to the exquisitely infused tea made from the hundred-petal lotus...

by Admin
24/10/2025, 11:03

Is the risk of global financial crisis worrying?

Just recently we’ve seen more concerns that so-called ‘riskier’ parts of the financial landscape, like regional banks in the US, or private credit, could unravel in a...

by Admin
11/10/2025, 02:00

Positioning Trang An world heritage brand

Trang An, a symbol of harmony between conservation and development, is emerging as a global heritage brand, asserting Ninh Bình’s position on the international tourism...

by Admin
23/08/2025, 02:00

Brand value of organic rice

Organic rice cultivation models, along with VietGAP and GlobalGAP standards, with links to value chains and applying advanced technical processes in Vinh Long Province...

by Admin
01/08/2025, 02:00

Positioning Hue as a green tourism brand

Hue is one of just 250 cities worldwide with a UNESCO-recognised heritage site. The city also boasts numerous prestigious titles such as “Viet Nam’s Festival City”,...

by Admin
27/07/2025, 12:00

Traceability as tool for brand positioning

In an increasingly competitive trade environment, product traceability not only enables businesses to maintain tight control from production to consumption, but also...

by Admin
10/06/2025, 02:00

Shaping a low-emission rice brand in Viet Nam

On 5 June, the Viet Nam Rice Industry Association (VIETRISA) and Trung An High-Tech Agriculture JSC celebrated the first export shipment of Viet Nam’s green,...

by Admin