The story of the Korean ginseng brand and Irish cow's milk shows that in order to build a national brand for agricultural products, it is necessary to have an...
The recent fever and subsequent decline of two Vietnamese shoe brands has prompted an inquiry: Will Vietnamese brands be able to capitalise on the trends and...
Some Vietnamese brands have been successfully marketed and sold widely in China such as Cà phê Sài Gòn, Vicosap, Sao Thái Dương cosmetics, Lipo and Tipo snacks.
Vietnam has no coffee brand in the list of the 10 most expensive in the world, although it is the largest Robusta coffee producer and ranks second in export coffee...
In Việt Nam, the urbanisation rate has reached nearly 40 per cent, with over 860 urban areas.
Although fruits bring in billions of US dollars in export revenue annually, Việt Nam has no well-established fruit brands.
Việt Nam is leisure and business destination, and both tap into a wide range of international demand.
Covering the domestic market, Vietnamese wood and furniture brands are still almost "unknown" in the international market since they are exported through the brands of...
Brand building for businesses must go hand-in-hand with social responsibility to form the foundation for sustainable development, according to the Vietnam Chamber of...
Vietnam holds huge potential for fruit production, but food safety requirements may be among the major challenges to the country’s export of the products.
Vietnamese businesses are advised to better exploit the UK-Vietnam Free Trade Agreement (UKVFTA) to build and develop brands and expand their presence in the UK market...
Logos and visual identities have long been essential elements in the branding strategy of companies with vision.
After persistently investing in high-quality rice production, many Vietnamese enterprises have successfully exported rice products with their own brands to the most...
GE’s portfolio of energy businesses, including GE Renewable Energy, GE Power, GE Digital, and GE Energy Financial Services, to come together as GE Vernova.
The capital will cooperate with relevant ministries and departments to organize the International Forum on OCOP products, safe agricultural items, and handicrafts in...
Vietnam pales in comparison with Japan and China in regard to the size of the luxury market, but it has a great potential to become a highly profitable market in the...
Assessing the implementation of the 2016 Charter, the Vietnam Chamber of Commerce and Industry (VCCI) found it necessary to change its Vietnamese brand name to the...
During the fourth wave of the Covid-19 pandemic from June until September 2021, several fashion brands began to gradually move production and orders away...
Taking advantage of tariff rates from the EVFTA, the volume of Vietnamese shrimp exported to the EU market has increased steadily. Enterprises are making efforts to grow...
To ensure the quality of rubber, a representative of the Vietnam Rubber Association said that it is promoting the grant of the Vietnam Rubber certification. This is one...
More than 90 percent of domestic enterprises have had activities to convert to the circular economy model in various degrees, according to the result of a survey by the...
For the first time Ho Chi Minh City held to vote and awarded the Gold Brand Award. Many Gold Branded products this time are prestigious export brands.
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