Enterprises need to promote brand management for sustainable corporate development, according to experts.
The hotel market is experiencing impressive growth with significant Revenue Per Available Room improvements, according to hospitality advisory and investment Savills...
The global trend of utilising co-branded credit cards is opening doors for Vietnamese businesses to enter the global market, meeting the rising expectations of...
The hotel industry is lagging amid low occupancy rates, though room rates are almost at 2019 levels in most areas, according to Savills Hotels.
According to experts, in the current context, branding becomes even more urgent, helping to increase endogenous resources for businesses, helping businesses move...
In the face of fierce competition in the world market, Vietnamese retailers are racing to “green up” their trademarks towards sustainable brands, thus maintaining its...
Businesses must be conscious of investing in brand building for their own products. Of course, the government and related ministries should support them with...
Businesses have been making an effort to fight against brand counterfeiting as many Vietnamese products with Vietnamese geographical indications have been counterfeited...
Besides profit, brand building is always a major concern to any business especially the branding strategy in the context of e-commerce is dominant.
Expected to open in 2026, The Residences at Arbora, a Luxury Collection Resort & Spa, Quangnam, Danang will mark the first Luxury Collection Residences in Asia Pacific.
The benefits of having a brand have been well-established, but why haven’t Vietnamese businesses invested in building brands for their products? This raises several...
Cross-border e-commerce has helped increase the number of products sold by Vietnamese sellers on Amazon and their revenues have rose by tens of times over the last five...
The Party Central Committee, the National Assembly (NA), the State President, the Government, the Vietnam Fatherland Front (VFF) Central Committee, and the northwestern...
Cooperatives have been advised to focus on branding and improving product quality to expand tea exports to highly-demanding markets, especially organic tea products.
Vietnam is always considered one of the most dynamic and open economies in the world, the 4th largest economy in ASEAN and the 40th largest in the world. However, in the...
Luxury brands are looking for high-quality retail space in District 1 - the downtown area of Ho Chi Minh City, according to Savills Vietnam.
Mr. Hoang Minh Chien, Deputy Director of the Trade Promotion Agency (Ministry of Industry and Trade), shares insights on elevating core values in brand development.
Building and developing product brands is a common responsibility of the whole society, not a single ministry, sector, locality, or organisation, said Vu Ba Phu,...
Many Vietnamese products have affirmed their position and created a solid foothold in foreign markets thanks to successful brand building. However, experts say that the...
High-quality coffee products and specialty coffee are expected to help position the brand of Buon Ma Thuot coffee, contributing to turning the city of the same name in...
The turnover and export value of Vietnamese enterprises in recent years have reached very remarkable numbers. But what needs to be done to bring Vietnamese brands...
According to Associate Professor, PhD. Nguyen Quoc Thinh (photo), Senior Lecturer of Brand Management Department (Faculty of Marketing, University of Commerce), the...
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