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01/08/2025, 02:00

Positioning Hue as a green tourism brand

Hue is one of just 250 cities worldwide with a UNESCO-recognised heritage site. The city also boasts numerous prestigious titles such as “Viet Nam’s Festival City”,...

by Admin
27/07/2025, 12:00

Traceability as tool for brand positioning

In an increasingly competitive trade environment, product traceability not only enables businesses to maintain tight control from production to consumption, but also...

by Admin
10/06/2025, 02:00

Shaping a low-emission rice brand in Viet Nam

On 5 June, the Viet Nam Rice Industry Association (VIETRISA) and Trung An High-Tech Agriculture JSC celebrated the first export shipment of Viet Nam’s green,...

by Admin
08/03/2025, 02:38

Driving forces for MICE tourism

The tourist industry in Vietnam is expanding rapidly, and MICE tourism—which stands for meetings, incentives, conferences, and exhibitions—has become a popular...

by Admin
28/12/2024, 02:00

Building a brand to elevate Vietnamese rice

The implementation of the Sustainable development plan for 1 million hectares of high-quality, low-emission rice specialized cultivation, aligned with green growth, will...

by Admin
26/11/2024, 14:22

A 30-day guide to exploring Phu Quoc Island

Phu Quoc Island, the only place in Vietnam offering visa-free visits of up to 30 days for tourists from all around the world, is Southeast Asia's “rising star” and...

by Admin