According to Associate Professor, PhD. Nguyen Quoc Thinh (photo), Senior Lecturer of Brand Management Department (Faculty of Marketing, University of Commerce), the...
Many Vietnamese products have successfully built their brands in the Australian market, helping to affirm their position and create a solid foothold in the “land of...
The cornerstone for branding Vietnamese agricultural products lies in maintaining consistent and stable quality on a large scale. This approach will not only boost...
Deputy Minister of Agriculture and Rural Development Phung Duc Tien said that in recent years, reservoir aquaculture has developed but is not worthy of its potential and...
Packaging is a bridge between a brand and its customers, but many producers in Việt Nam have not paid proper attention to improving the appearance of their products.
Thanks to make full awareness of potential and strengths, many state-owned enterprises have achieved success in their abroad investment. Typically, a cash flow...
The expansion of Vietnamese fruits and vegetables to the UK market has demonstrated that the country’s production capacity of farm produce is improving in terms of...
Due to not knowing how to exploit and preserve it, many product brands have been lost step by step. Besides, there are currently many specialty products that do not have...
To determine the path to building a brand for the world, Ms. Tran Thu Quynh, Commercial Counselor, Vietnam Trade Office in Canada, said that there will be no common...
Vietnamese pepper is now one of the key export products to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) market.
The image of Vietnamese brands, which is relatively modest in the CPTPP market, needs to be improved in a bid to tap the tremendous potential of this market, experts...
Vietnam plays an important role in the supply chains of major sporting goods brands such as Adidas and Nike, which are taking actions to promote green and sustainable...
Võ Trí Thành, Director of the Institute for Brand and Competition Strategy, said that besides economic benefits, rice export was also a story of national brand and...
The two emerging markets Việt Nam and Thailand, especially Việt Nam, are very much in focus by brands because of growing economies and expanding high-net-worth (HNW)...
Việt Nam energy sector's assets face high risk due to climate change and the country's commitment to a shift towards greener energy and economic structure in accordance...
The story of the Korean ginseng brand and Irish cow's milk shows that in order to build a national brand for agricultural products, it is necessary to have an...
The recent fever and subsequent decline of two Vietnamese shoe brands has prompted an inquiry: Will Vietnamese brands be able to capitalise on the trends and...
Some Vietnamese brands have been successfully marketed and sold widely in China such as Cà phê Sài Gòn, Vicosap, Sao Thái Dương cosmetics, Lipo and Tipo snacks.
Vietnam has no coffee brand in the list of the 10 most expensive in the world, although it is the largest Robusta coffee producer and ranks second in export coffee...
In Việt Nam, the urbanisation rate has reached nearly 40 per cent, with over 860 urban areas.
Although fruits bring in billions of US dollars in export revenue annually, Việt Nam has no well-established fruit brands.
Việt Nam is leisure and business destination, and both tap into a wide range of international demand.
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