Improvement of brand value for Vietnamese enterprises
In recent years, the position of the Viet Nam National Brand has been steadily strengthened, with the number of products recognised under the National Brand programme...
In recent years, the position of the Viet Nam National Brand has been steadily strengthened, with the number of products recognised under the National Brand programme...
The Viet Nam National Brand is no longer merely a title of recognition; it is increasingly becoming a benchmark for the quality, innovation capacity and competitiveness...
In the context of deep international integration, branding is increasingly affirmed as a strategic asset of enterprises, as well as a measure of an economy’s...
On March 23 in Phu Quoc, Sun Group and Marriott International officially signed an agreement to elevate their strategic partnership, announcing the development of 10 new...
Asset prices have slumped in the days following the US/Israeli offensive against Iran. It might look pretty bad but it might have been a whole lot worse if the rise in...
The branded residences market in Viet Nam is witnessing a significant turning point, with a strong shift from the resort segment to urban projects in Ho Chi Minh City...
Sun Group’s partnerships with leading global hospitality groups are creating a powerful draw, bringing a host of international brands to southern Phu Quoc to develop...
The Grand Ho Tram has begun 2026 on a high note, reinforcing its position as one of Vietnam’s leading integrated resorts with a series of prestigious industry awards, a...
The establishment and operation of the Viet Nam International Financial Centre in Da Nang (VIFC-DN) have not only created new momentum for urban economic development and...
Vietnam is reshaping its trade promotion strategy to focus on global brand building, emerging markets and digital tools as exports expand amid rising international...
Far exceeding the framework of a pure beauty pageant, Miss Cosmo 2025 (Miss Cosmo International) has concluded its brilliant journey, leaving a deep resonance of a...
The coconut tree in Viet Nam is known as a climate-resilient crop, but it faces many challenges in development. Strategy to restructure Viet Nam’s coconut industry...
Following the recent merger, Can Tho City now possesses very rich and diverse tourism resources, creating major opportunities for development in the coming years....
West Lake (Tay Ho) lotus tea, also known as “Thien Co De Nhat Tra” (The finest tea of all time), refers to the exquisitely infused tea made from the hundred-petal lotus...
On the evening of October 26, the first fireworks, lighting, and extreme sports performances of “Symphony of the Sea” Season 2 illuminated in Sunset Town, Phu Quoc,...
Just recently we’ve seen more concerns that so-called ‘riskier’ parts of the financial landscape, like regional banks in the US, or private credit, could unravel in a...
Under Program 04 CTr/TU of the 17th Hanoi Party Committee, the municipal People’s Committee has actively and effectively carried out the “One Commune, One Product”...
The Ba Ria – Vung Tau Water Supply JSC (BWACO) carries the essential mission of providing clean water to serve daily life as well as the economic and social development...
Trang An, a symbol of harmony between conservation and development, is emerging as a global heritage brand, asserting Ninh Bình’s position on the international tourism...
Listed real estate developers under MBS’s coverage are expected to report 3Q2025 earnings recovering from last year’s low base, supported in some cases by financial...
Implied volatility across G10 currencies is about as low as we’ve seen in a year, or more. And yet, we’d argue that this is in contrast to the amount and volatility of...
Organic rice cultivation models, along with VietGAP and GlobalGAP standards, with links to value chains and applying advanced technical processes in Vinh Long Province...